As a leading representative of the Arts and Crafts movement, William Morris fought against the alienation caused by industrialisation and campaigned for the revival of craftsmanship and traditional design. He was convinced that art and craftsmanship should be made accessible to everyone, which had a lasting influence on many artists and designers. Morris' work, particularly his wallpaper and fabric designs, combined functional beauty with artistic endeavour and set new standards in everyday life. His passion for social justice and the improvement of labour