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True representatives of the region’s aesthetic, Scandinavian design label emerybloom keeps things classic and simple with clear lines and neutral colours. The minimalist prints of the Welsh-Swedish design-duo Gareth Emery and My Hedbloom are created in Malmö. On occasion even other members of their family join in the fun and contribute to the married couple’s collections. With fonts, photographs and patterns always reduced to the bare minimum, emerybloom for everyone with taste a taste for simplicity.

Metropolitan - New York Poster